Independent studio · Design · Technology
I design and build digital products, systems, and experiences for companies, businesses, and brands. I start by understanding what you need, and I finish when it really works.
(A way of working)
It isn't only about making things look good. It's about making them work. I like getting into a project, understanding it, and finding a better way to do it. I don't reuse a formula. Each one has its own story, and my job is to carry that into something real.
(What I do)
Software that fits your business, not the other way around. I build systems, platforms, and applications for a specific need: from a tool that simplifies one task to a system that connects different parts of a company. I want to understand how you work today, so what I build makes sense in your day.
So it does something useful for you. It can take on things that, not long ago, were hard or flat-out unthinkable. The value shows up when it sits inside a real process: assistants, agents, and automations that work with your company's information, help your team, and take tasks off the table.
(How I like to work)
I care how things look, and also how they're understood. I work on composition, hierarchy, type, and the experience so each product has a character of its own.
I know what happens on the other side of the screen. Using tools in real settings taught me that looking good isn't enough. It has to answer when someone needs it.
I stay with it from the first ideas until the product is actually running. I design, build, and connect the pieces so the whole thing holds together.
(How I work)
There isn't one recipe for every project. There is a way of working: understand before building, try the ideas, and move with something clear ahead.
First I want to know the project. What you need, how you work, which problems keep showing up, and what you'd like to change. Sometimes understanding the problem is already a real part of the answer.
I define how it should work and how it should look. I work on the structure, the experience, and the visual direction, and I want it to make sense before I start building.
I turn the design into a real product. I build the features, connect what's needed, and bring in artificial intelligence when it actually helps.
We put it to work, test it, fix it, and improve it. I like building things that can keep growing with the people who use them.
(Real work)
On air01 · Own product · Broadcast · Motorsport
A tool thought up from inside a live broadcast.
It came out of my experience in motorsport, design, and running a broadcast. It connects television graphics, timing, live information, and tools for motorsport and karting production crews. The idea was to build something that actually helps the person on the other side of the monitor, during a live show.
In production02 · Custom build · Operations
Understanding a business changes how you build its software.
A management system built around how the meat trade actually works. Orders, sales, customers, stock, logistics, and delivery in one place: to keep the information in order, make the day simpler, and see the business more clearly. It isn't a generic system bent to fit. It's the work, understood, and then built.
(Who's behind it)
Designer, developer, and maker of digital products.
Catriel Sánchez
Founder of Siendo
I've always been curious about how things work. Not only how they look, but what's behind them, and what you can do with that.
I started in graphic design and visual communication. Over the years I got into multimedia, 3D, web design, interactive experiences, and software. From there I moved further into technology: learning new tools and building my own products. Today I put design, development, and artificial intelligence together for companies, businesses, and brands. I'm also an operator and a driver. They look like different worlds, but something connects them: knowing the setting, understanding what's happening, and deciding with real information. I like being on both sides of the monitor.
(Disciplines)
Visual communication, identity, art direction, composition, type, editorial design, and branding.
Interfaces, architecture, components, digital experiences, integrations, and the software that holds them.
Information and tools for real working environments. Systems that have to answer in the moment.
(Also)
(Tools)
(A bit of history)
Early on
The first projects. Brands, pieces, identity, and editorial design.
2014
A first chapter: branding, 3D, renders, virtual reality, augmented reality, and web.
Broadcast
Motorsport broadcasts opened another path: designing tools that didn't just look right, but worked when someone needed them. That's where Streamrace came from.
Today
A chapter that brings that whole path together. Design, software, and artificial intelligence, applied to concrete problems.
(Let's talk)
Got an idea? Is there something in your business that could work better? Do you need a tool that doesn't exist yet? Tell me what you're thinking. It doesn't have to be fully figured out. We can start by understanding what you need and how to take it forward.
Siendo · Assistant
Buenos Aires
Hi, I'm the Siendo Studio assistant. I can tell you what we do, how we work, and show you a few projects. If you have an idea, or something in your business you want to sort out, I can also help you find a place to start.